Mokpo, the City of Flavor, Strategic Management Improvement of Top Restaurants

Gourmet Academy Education for Qualitative Improvement of Food Culture

[Asia Economy Honam Reporting Headquarters Reporter Jeong Seunghyun] On the 8th, Mokpo City in Jeonnam announced that it is taking the lead in enhancing the brand of the city of taste based on the Eutteum Matjip Gourmet Academy education.

This education event held a graduation ceremony for the Mokpo Eutteum Matjip Gourmet Academy, sharing the trainees' impressions and awarding certificates of completion.

In a situation where the trend of food culture is shifting from dining out to the gourmet (美食) industry, the city conducted this education targeting representative restaurants, Mokpo Eutteum Matjip, to cultivate a mindset that approaches restaurant operation not simply as business but from a management perspective.

The education, conducted in two sessions from May to July, involved 39 participants and was carried out over 10 sessions under the guidance of expert instructors in the field of dining management, including group education and visits to excellent establishments.

The curriculum consisted of ▲ Changes in Mokpo’s dining scene due to COVID-19 and restaurant success strategies ▲ Promotion strategy and marketing planning ▲ Menu quality improvement and commercialization techniques ▲ Visits to excellent dining establishments in other regions ▲ Sales strategies, management data analysis, meal kits, and other aspects of restaurant management.

Graduates expressed, “We deeply resonated with the idea that running a dining establishment is management, not labor,” and collectively hoped that many dining businesses would participate in future academy education to improve their management skills and take an interest in food tourism projects.

A city official stated, “We will continue to strive to strengthen capabilities to improve the quality of Mokpo’s food culture and enhance the competitiveness of dining establishments,” adding, “In the second half of the year, we plan to conduct gourmet academy education targeting general establishments so that many dining businesses can participate.”

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