Paris Baguette Launches Products Using Plant-Based Egg Alternative 'Just Egg'

[Asia Economy Reporter Seungjin Lee] SPC Group's bakery brand Paris Baguette announced on the 8th that it has launched the first product in Korea using 'Just Egg,' a 100% plant-based egg alternative.

This product is Paris Baguette's first plant-based alternative food item introduced as part of its ESG (Environmental, Social, and Governance) management initiative to offer sustainable food options.

'Just Egg' was developed by the U.S.-based plant-based alternative food company 'Eat Just' and replicates the form and texture of eggs by combining protein extracted from mung beans with turmeric. It contains no cholesterol and has received non-GMO certification. In Korea, SPC Samlip holds an exclusive distribution contract.

The product introduced by Paris Baguette is the 'Just Egg Multigrain Muffin Sandwich,' featuring a harmony of scrambled Just Egg, cheese, and fresh ingredients.

The new product will be initially sold at Paris Baguette directly operated stores, with plans to expand sales to franchise stores nationwide and to launch various additional products such as salads and brunch items.

Meanwhile, SPC Group's brands 'Paris Croissant' and 'Passion Five' have also released products using Just Egg.

Paris Croissant offers ▲Just Egg Ham & Bacon Muffin ▲Just Egg Scrambled Grain Sandwich ▲Just Egg Scrambled Brunch, while Passion Five sells the 'Just Egg Scrambled Grain Sandwich.'

A Paris Baguette representative said, “As the first Just Egg product introduced domestically, we expect it to receive great response from the value-conscious MZ generation (Millennials + Generation Z). Starting with this product, we will actively expand the sustainable alternative food category through research and development and strengthen ESG management.”

This content was produced with the assistance of AI translation services.