BBQ Selected as One of the Top 500 Foodservice Brands in the U.S.

BBQ Chicken was ranked 5th among the fastest-growing dining brands in the United States, as announced recently by Nations Restaurant News. Photo by BBQ

[Asia Economy Reporter Moon Hyewon] Genesis BBQ ranked 5th among the fastest-growing dining brands in the United States and was selected as one of the top 500 dining brands in the U.S. based on sales.

According to BBQ on the 8th, Nations Restaurant News, a global dining industry magazine, recently announced the "Top 25 Fastest-Growing Dining Brands in the U.S.," where BBQ ranked 5th. Established in 1956, Nations Restaurant News is a dining industry newsletter with many subscribers and credibility. In July, Nations Restaurant News selected 25 dining brands that showed rapid growth in the U.S. based on the number of stores, sales, and sales per store compared to the previous year, with BBQ ranking 5th, making it the only domestic franchise to enter the list among overseas expansions.

BBQ currently operates in 15 states, including major U.S. regions such as New York, New Jersey, California, Texas, and Illinois. Including 51 franchise stores currently in operation, about 150 stores are preparing to open, and in North America, including Canada, a total of about 250 stores are either operating or preparing to operate.

Since early last year, as the COVID-19 pandemic has continuously increased contactless culture and delivery demand, BBQ has localized and introduced the BSK (BBQ Smart Kitchen) type business model specializing in delivery and takeout stores overseas. Currently, more than 80 aspiring entrepreneurs in the U.S. are waiting to consult about BBQ franchise business opportunities.

Additionally, the 'Grab&Go' system adopted as a localization strategy when opening the Manhattan store in the U.S. has become more active in line with the non-face-to-face consumption trend. Unlike the traditional takeout method where customers have to wait until the product is cooked, Grab&Go allows customers to select and purchase pre-prepared products displayed in warmers or refrigerators and eat immediately.

A BBQ official stated, “It seems that the excellent taste and quality unique to BBQ products, combined with an operation strategy optimized for localization, contributed to the steep growth in the global market,” adding, “We will continue to accelerate efforts to achieve the goal of opening 50,000 franchise stores worldwide by 2025 with differentiated strategies.”

This content was produced with the assistance of AI translation services.