"Expansion of Sales Channels and Marketing Support for SMEs" Shinsegae Duty Free Shop Signs MOU with Small and Medium Business Distribution Center

(From the left) Moon Hyun-kyu, Executive Director of Shinsegae DF, and Lee Si-hee, Head of Marketing and Distribution Division at the Small and Medium Business Distribution Center, are making a commemorative toast after signing the MOU. (Photo by Shinsegae Duty Free).

[Asia Economy Reporter Yuri Kim] Shinsegae Duty Free announced on the 7th that it signed a Memorandum of Understanding (MOU) with the Small and Medium Business Distribution Center on the 6th to support the activation of a duty-free shop exclusively for small and medium-sized enterprise (SME) products within Incheon Airport.

The Small and Medium Business Distribution Center was selected as the new operator of the duty-free shop exclusively for SME products in the departure halls of Terminals 1 and 2 at Incheon Airport last July.

Through the MOU, Shinsegae Duty Free will support the successful opening and business activation of the SME products-only duty-free shop scheduled for November. Shinsegae Duty Free expects this to create opportunities for large corporations and SMEs to grow together.

According to the agreement, Shinsegae Duty Free will collaborate with the SME products-only duty-free shop to carry out ▲discovering outstanding SMEs and selecting products ▲sharing job experience in logistics, sales, marketing, and other areas to strengthen human resource capabilities ▲various marketing activities to activate store sales.

A Shinsegae Duty Free official said, "Through this agreement, many domestic SMEs will succeed in expanding their sales channels, and we will do our best to build a healthy industrial ecosystem where both the duty-free industry and SMEs can coexist and prosper, including overseas expansion."

Meanwhile, Shinsegae Duty Free is conducting various activities to support the growth of SMEs. The Shinsegae Duty Free main store operates the K-Popup Store, a joint sales space for SMEs, to assist product sales. It is running a win-win cooperation program by signing an 'Innovation-led Wage Gap Resolution' agreement with the Win-Win Growth Committee, the first in the duty-free industry. In recognition of its contributions to win-win cooperation, it received the Minister of SMEs and Startups Award for Win-Win Cooperation in November 2020 and obtained the 'W·E Duty Free Shop' certification from the Seoul Main Customs Office in March of this year.

This content was produced with the assistance of AI translation services.