Samsung Card Holds Untact Award Ceremony for the '2nd University Student Idea Contest'
Algorithm Development and Marketing Strategy Contest
9 Teams Selected Out of 348, Total Prize Money and Awards Worth 20 Million KRW Presented
[Asia Economy Reporter Ki Ha-young] Samsung Card announced on the 7th that it held the award ceremony for the '2nd University Student Idea Contest' untact at the Samsung Headquarters Building in Jung-gu, Seoul on the 1st.
Unlike the '1st Samsung Card Data Analysis Contest' held in December last year, this contest added a marketing idea theme targeting the MZ generation (Millennials + Generation Z) in addition to the existing data analysis and algorithm utilization themes. This was to discover creative ideas that can appeal to the recently spotlighted MZ generation.
A total of 348 participating teams composed of university and graduate students submitted their results from July to August on one of the three themes: ▲ 'Development of Satisfaction/Dissatisfaction Classification Model Algorithm' ▲ 'MZ Generation Target SNS Marketing Strategy' ▲ 'MZ Generation Target Card Plate Design.'
Samsung Card selected the final nine award-winning teams based on criteria such as ▲ algorithm accuracy ▲ learning and classification speed ▲ originality (data analysis section) ▲ creativity ▲ branding ▲ timeliness ▲ expressiveness (marketing section). The winning teams were awarded a total prize money of 20 million KRW and certificates.
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A Samsung Card official said, "Through this contest, we were able to discover various ideas and feasible business possibilities, and we are reviewing ways to utilize some of the excellent content in actual work after some supplementation." He added, "We plan to continue holding contests to expand the base of data analysis and discover marketing ideas."
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