NongHyup Startup Farm Support Center Holds Marketing Strategy Meeting for New Product Development at Geundeok NongHyup

Lee Won-jae, head of Geundeok Nonghyup (10th from the left), and Ryu In-seok, director of the Nonghyup Startup Farm Support Center (8th from the left), along with other officials, are posing for a commemorative photo at the new product marketing strategy briefing session.

[Asia Economy Reporter Lee Gwan-joo] The Nonghyup Startup Farmers Support Center held a marketing strategy briefing session on new product development using local agricultural products on the 6th at Geundeok Nonghyup in Samcheok-si, Gangwon Province (Chairman Lee Won-jae).

Geundeok Nonghyup has been conducting specialized consulting with the Nonghyup Startup Farmers Support Center for six months in collaboration with the Samcheok Agricultural Technology Center to promote commercialization strategies such as the development of milk thistle, a health functional food containing balloon flower root powder produced in Samcheok, and the development of Eleutherococcus senticosus tea using Eleutherococcus senticosus produced locally. Through this, they plan to promote high value-added projects for agricultural products produced in the region and create synergy effects to increase the income of cooperative members.

This consulting focused on ▲market analysis of health functional foods and tea beverages ▲consumer trend and consumer survey analysis ▲brand and design development ▲sales channel development strategies, and aimed to establish sustainable processing business strategies to enhance the added value of agricultural products.

Ryu In-seok, head of the Nonghyup Startup Farmers Support Center, said, "Through field-oriented customized consulting using local agricultural products, we will do our best to solve the difficulties of Nonghyup cooperative members and local Nonghyups, and to create happy farmers and rural communities."

Lee Won-jae, chairman of Geundeok Nonghyup, said, "We are grateful for the active support of the Nonghyup Startup Farmers Support Center and the Samcheok Agricultural Technology Center," adding, "This consulting on new product development using local agricultural products will be a great help to the struggling agriculture and rural areas and contribute to increasing the income of cooperative members."

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