Exhibition hall view of the 'Lee Kun-hee Collection Special Exhibition: Masterpieces of Korean Art' currently held at the National Museum of Modern and Contemporary Art, Seoul.

Exhibition hall view of the 'Lee Kun-hee Collection Special Exhibition: Masterpieces of Korean Art' currently held at the National Museum of Modern and Contemporary Art, Seoul.

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[Asia Economy Reporter Donghyun Choi] The National Museum of Modern and Contemporary Art (MMCA) announced on the 6th that it will operate a social contribution program for the special exhibition "The Lee Kun-hee Collection: Masterpieces of Korean Art" currently held at the Seoul branch.


This social contribution program was established to respond to the public's interest in the Lee Kun-hee Collection special exhibition and to honor the significance of the donation by providing separate viewing programs for socially vulnerable and culturally marginalized groups who usually have limited opportunities to enjoy art.


The program consists of two parts: a dedicated session for the elderly who have difficulty with online reservations, and an invitation event for low-income single-parent families. First, the special viewing for the elderly with limited online access (born on or before December 31, 1956) will be held every Tuesday with early opening hours (session 0, 9:00 AM to 10:00 AM). After two pilot sessions on the 14th and 16th, it will be held every Tuesday from the 28th after the Chuseok holiday until the end of the year. Reservations can be made from 10:00 AM on the 7th through the museum’s online reservation system. Only elderly individuals can make reservations for this session, and visitors must bring identification when attending.


The special viewing for low-income single-parent families will be held as an invitation event in cooperation with World Vision, an international relief NGO that has been collaborating with the National Museum of Modern and Contemporary Art on social contribution activities since 2018. This will take place every Saturday from October 2nd until the end of the year. World Vision will select and recruit participants from low-income single-parent families nationwide who wish to attend the event.


The National Museum of Modern and Contemporary Art will also provide support materials such as free audio guide rentals and large-print brochures to facilitate smooth viewing.



Yoon Bum-mo, director of the National Museum of Modern and Contemporary Art, stated, “Along with this social contribution program, we will continue to develop various programs to support the expansion of cultural and artistic enjoyment rights for socially disadvantaged and marginalized groups.”


This content was produced with the assistance of AI translation services.

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