Amorepacific Group Holds 76th Anniversary Ceremony Through Metaverse... "We Will Create a New Beauty World"

Amorepacific Group held a commemorative ceremony through the metaverse to celebrate its 76th anniversary. The photo shows Chairman Suh Kyung-bae delivering a congratulatory speech in the metaverse. (Photo by Amorepacific Group)

[Asia Economy Reporter Seungjin Lee] Amorepacific Group announced on the 6th that it held a digital and non-face-to-face commemorative ceremony in the metaverse (extended virtual world) to celebrate its 76th anniversary.

Domestic and overseas employees, long-term service awardees, and others participated in the metaverse from their offices and homes to celebrate the 76th anniversary with a three-day festival concept (September 1-3).

The main spaces within the headquarters were implemented in the metaverse, allowing participants to freely experience the company in ways not possible offline. After accessing the space, participants set up their characters and equipped items, freely exploring various parts of the company, leaving congratulatory messages in the Long-Term Service Hall of Fame, participating in company history quizzes, escape room games, heritage treasure hunt quests, and other diverse programs to actively celebrate the anniversary.

Additionally, all company employees reflected on the founding spirit of ‘customer-centricity’ that has been upheld for the past 76 years under any circumstances, reaffirmed the founding mission to ‘contribute to humanity through beauty and health,’ and the calling to ‘make people beautiful, make the world beautiful,’ while jointly committing to the future direction of the company.

The commemorative ceremony held on the 3rd included Chairman Suh Kyung-bae’s 76th anniversary founding speech, congratulations to long-term service awardees, and concluded with the members jointly proclaiming the 2025 vision. In the video, Chairman Suh emphasized, “Let’s create a world of ‘New Beauty’ where everyone realizes their own beauty and enjoys a truly free and happy life.”

Chairman Suh stated, “We will focus on nurturing high-function areas such as bio and derma, as well as wellness categories for health, expanding our business into ‘Life Beauty’ that encompasses every moment of life. Based on meticulously accumulated customer data and digital technology, we will provide optimized ‘hyper-personalized beauty solutions’ for each customer,” and added, “Through active ‘empathy’ with all stakeholders, we will create an advanced corporate ecosystem.”

Since its founding on September 5, 1945, Amorepacific Group has continuously communicated with the world in pursuit of true beauty and value. Especially this year, it unveiled the ‘2030 A More Beautiful Promise,’ five major commitments for sustainable management by 2030, and is dedicating efforts to various social contribution and ESG (environment, social, governance) management activities to fulfill its role as a responsible corporate citizen.

This content was produced with the assistance of AI translation services.