Shinsegae Food No Brand Burger Launches 'Crunchy Wing'

Models are enjoying No Brand Burger's 'Crunchy Wings' and burgers while watching a baseball game at home.

[Asia Economy Reporter Lim Hye-seon] Shinsegae Food announced on the 6th that No Brand Burger will launch a new menu item called ‘Crunchy Wing.’

Shinsegae Food recently focused on the increasing number of ‘home viewers’ who enjoy food while watching sports games on TV or online broadcasts at home due to strengthened social distancing measures caused by COVID-19. In response, Shinsegae Food developed and introduced ‘Crunchy Wing’ as a side menu that allows customers to enjoy the same taste as in-store even when ordering No Brand Burger for takeout or delivery.

No Brand Burger’s ‘Crunchy Wing’ features chicken wings and drumettes, the popular parts of the chicken wing, coated with a thin layer of batter developed by Shinsegae Food chefs and fried to maximize a crispy texture. Additionally, an optimal seasoning that complements the ‘Crunchy Wing’ was developed and applied, creating a salty yet mild flavor without the need for additional sauce, making it easy for children to enjoy without any burden.

Moreover, a dedicated package was developed so that customers enjoying takeout or delivery can still experience the crispy texture of the ‘Crunchy Wing’ even after some time has passed. The ‘Crunchy Wing’ in the special packaging is arranged so that the pieces do not overlap, allowing heat to remain while moisture escapes, maintaining a crispy outside and tender inside texture for a long time.

No Brand Burger’s ‘Crunchy Wing’ will be sold at No Brand Burger stores nationwide starting from the 7th. The price is 2 pieces for 2,600 KRW and 4 pieces for 5,200 KRW.

An event will also be held. Shinsegae Food will give away SSG Money worth 50,000 KRW by lottery to those who purchase ‘Crunchy Wing’ and post a certification photo of watching a baseball game at home on their SNS with the required hashtags by the 26th. Detailed information can be found on No Brand Burger’s official Instagram.

Meanwhile, No Brand Burger, launched by Shinsegae Food in 2019, has gained popularity as a ‘cost-effective burger’ despite the domestic dining market downturn caused by COVID-19, surpassing 100 stores in the shortest time in the industry as of last May. It continues to steadily open 5 to 10 new stores every month and is expected to surpass 150 stores by September.

This content was produced with the assistance of AI translation services.