'MZ Golfer' Trend... Shinsegae Department Store Introduces 'Case Study Golf Club'

Case Study Gangnam Branch Store Appearance.

Collaboration Products with J.Lindeberg, Malbon Golf, and More
Casestudy Logo Bags and Apparel... Also Usable in Daily Life
Gangnam Branch, Golf Festival for 2030 Generation Until the 9th

[Asia Economy Reporter Kim Yuri] Shinsegae Department Store announced on the 6th that its curated shop 'Casestudy' has launched the 'Casestudy Golf Club' starting this month. It is a clothing collection that offers new enjoyment for customers who feel bored with existing golf brands.

Casestudy is a brand introducing various lifestyles based on street fashion. It started as a 'shop in shop' at Boon the Shop Cheongdam in 2017 and recently opened a new store on the first floor of Shinsegae Gangnam branch last month. It has continuously introduced groundbreaking collaborations and limited edition products across industries, including JW Anderson, Vans, Kasina, Crocs, Red Bull, Boksundoga, and Shake Shack.

In the newly launched Casestudy Golf Club, they partnered with trendy brands such as J.Lindeberg, Malbon Golf, EENK, and By Edit to create golf wear and golf bags. The Swedish brand J.Lindeberg produced golf bags along with stylish apparel, while LA-based Malbon Golf targets the MZ generation (Millennials + Generation Z) by capturing the free-spirited California vibe. Designer Lee Hyemi’s EENK prepared trendy golf wear, hats, and bags that can also be worn in daily life. By Edit’s Boston bags and pouches are also available.

Driver, wood, utility, and iron covers featuring the Casestudy logo were created in collaboration with Wolf Golf. There are also golf balls from Titleist and Volvik. Premium sock brand BOTA is also presenting golf socks suitable for both men and women.

Casestudy’s popular sneakers have also been made into golf shoes. They sell golf shoes featuring New Balance’s signature design and limited edition sneakers customized into golf shoes by Golf Kicks.

Casestudy also offers self-produced products. Shinsegae Department Store explained that these are offered at reasonable prices for the 2030 generation starting golf. Representative products include sweatshirts priced at 129,000 KRW, vests at 119,000 KRW, short-sleeve T-shirts at 89,000 KRW, and hats at 59,000 KRW.

This Casestudy Golf Club collection is sold at Casestudy Boon the Shop Cheongdam, Shinsegae Gangnam branch, the main store, as well as pop-up stores at golf courses Trinity Club and Jayu CC.

At Shinsegae Gangnam branch, a pop-up event for 2030 generation golfers is also held. Until the 9th, Malbon Golf, Portmain, Anel, Monday Flow, Mycolorize, and others can be found at the 8th-floor event hall.

Kim Youngseop, Executive Director of Shinsegae Department Store’s Merchandising Headquarters, said, "As more 2030 generation golfers seek to find their own individuality even on the golf course, we have introduced stylish and trendy brands. We will continue to actively reflect the increasingly diverse tastes of customers and discover new products."

This content was produced with the assistance of AI translation services.