Apple Sold Over 10 Million AirPods Pro Units in Q2

Published 03 Sep.2021 13:37(KST)

Top 10 Global Wireless Earbuds Products in Q2 2021

[Asia Economy Reporter Eunmo Koo] Apple, the global leader in wireless earphone market share, sold over 10 million units of the AirPods Pro in the second quarter of this year.

According to the global wireless earphone market analysis report by market research firm Counterpoint Research on the 3rd, AirPods Pro sold more than 10 million units in the global market in Q2 2021.

It is analyzed that sales increased as Apple actively implemented price reduction promotions before launching new products. Apple's market share in Q2 fell to 23%, marking the lowest share ever. However, it is predicted that the market share will recover once the 3rd generation AirPods are released this month.

Donggeun Lee, a researcher at Counterpoint Research, said, "Thanks to the aggressive price reduction strategy, continuous sales of AirPods Pro, and the new product effect of the 3rd generation AirPods to be released in September, Apple's sales in the second half of the year will increase significantly compared to the first half," and added, "Apple's wireless earphone sales this year are expected to reach about 80 million units."

Samsung Electronics recorded 7% market share, ranking third, with strong performances from the Galaxy Buds Pro, Galaxy Buds Live, and Galaxy Buds Plus. The researcher said, "Samsung's Buds Pro ranked third in best-selling products in Q2, and the recently launched Galaxy Buds2 is also performing well, so Samsung's Q3 results are highly anticipated."

China's Xiaomi maintained its second place with a 10% market share. Xiaomi stood out in the low-price market by placing four models, including the Mi True Wireless Earbuds Basic 2 and Mi True Wireless Earphones 2 Basic, in the top 10 product list for Q2.

Meanwhile, the global wireless earphone market size in Q2 this year increased by 27% compared to the same period last year. Compared to the previous quarter, sales volume increased by 1%, and revenue size increased by 9%. By region, North America, the largest market accounting for 28% of the total, decreased by 2% year-on-year, while the Chinese market grew by 61% year-on-year, approaching Europe.