Persil Donates Liquid Detergent Worth 170 Million KRW to the Korean Red Cross

At the donation ceremony held on the 2nd at Henkel Home Care Korea headquarters, Kim Kwang-ho, CEO of Henkel Home Care Korea (left), and Hong Seong-jo, Director of the Southern Red Cross Volunteer Center of the Seoul Chapter of the Korean Red Cross, are taking a commemorative photo. (Photo by Henkel Home Care Korea)

[Asia Economy Reporter Seungjin Lee] Liquid detergent brand Persil announced on the 3rd that it donated Persil liquid detergent products worth 170 million KRW to the Korean Red Cross.

The donation ceremony held the day before at Henkel Home Care Korea headquarters located in Yeoksam-dong, Gangnam-gu, Seoul, was attended by Kim Kwang-ho, CEO of Henkel Home Care Korea, Hong Seong-jo, Director of the Southern Red Cross Volunteer Center of the Seoul branch of the Korean Red Cross, and other officials.

This donation aims to help neighbors in need during the COVID-19 period, donating Persil Advanced Gel worth 170 million KRW to the Korean Red Cross. The product is a 4ℓ large-capacity item capable of 100 washes per unit and will be distributed to approximately 5,000 vulnerable households through Red Cross volunteer centers across Seoul.

Kim Kwang-ho, CEO of Henkel Home Care Korea, said, “Since 2017, Henkel has conducted laundry volunteer activities annually with employees, but this year it was difficult to proceed due to COVID-19, so we increased the quantity to help more neighbors. Although these are difficult times for everyone due to COVID-19, we hope this support will be of some help to neighbors in need.”

This content was produced with the assistance of AI translation services.