Kolon FnC 'Boldist' Achieves 150% Sales Target... Market Establishment Within One Year of Brand Launch

[Asia Economy Reporter Seungjin Lee] Kolon Industries FnC announced on the 3rd that its workwear brand 'Boldist' has quickly established itself in the market by achieving more than 150% of its spring and summer sales target this year.

Boldist is a workwear brand launched by Kolon FnC in September last year. It quickly gained market traction by offering designs tailored to professional occupations and functional materials such as aramid. Boldist's representative products, including work jogger pants, summer cooling pants, and light transform vests, achieved an average sales rate of 90%. Jackets made from aramid material also received repeat orders, contributing to achieving over 150% of spring and summer sales this year.

To celebrate the first anniversary of the brand launch, Boldist is holding a promotional event called 'Happy Boldist Day' as a token of appreciation. Happy Boldist Day will be held at Kolon Mall from September 3rd to 22nd and consists of three events.

The 'Spin the Roulette Event' is for customers who purchase Boldist products during the period and guarantees a 100% chance of winning prizes such as a Martinez hammer and Bosch drill driver. Customers who purchase over 300,000 KRW will receive Boldist's steady seller, the ‘E.D.C Fidlock Belt’. Additionally, two discount vouchers will be given to all customers who purchased Boldist products over the past year (as of the end of August 2021).

Park Byung-joo, Boldist team leader, stated, “For this FW season, we plan to expand our target groups by launching a mechanic line and work boots, and will carry out various marketing activities with workers, including opening offline pop-up stores with customers.”

This content was produced with the assistance of AI translation services.