Coupang, 154% Increase in Partnering Small and Medium Businesses Compared to Last Year

Number of Small Business Products Sold on Coupang Increases by About 810%
Establishing Itself as a 'Small Business-Friendly E-commerce' Platform

[Asia Economy Reporter Kim Cheol-hyun] Coupang announced on the 2nd that the number of small and medium-sized merchants partnering with them in the second quarter of this year increased by 154% compared to the same period last year. As the number of small and medium-sized merchants selling products on Coupang rapidly increased, customers can now encounter a wider variety of products with reasonable prices and excellent quality. According to Coupang, the number of small and medium-sized merchant products sold on Coupang in the second quarter of this year increased by about 810% compared to the same period last year. In particular, the increase in the number of products sold by small and medium-sized merchants in the Coupang Marketplace segment led the overall growth.

This growth is considered noteworthy amid the nationwide contraction of small and medium-sized merchants' growth due to the prolonged COVID-19 pandemic. It is interpreted that small and medium-sized merchants are showing positive responses to Coupang's loyal customer base, easy and convenient usage methods, and various win-win support measures.

Coupang operates ongoing initiatives such as the 'Cheer Up! Republic of Korea' campaign supporting market expansion for small and medium-sized merchants located in seven local governments nationwide, the 'Small Merchant Product Exclusive Section,' and the 'Regional Agricultural and Marine Products Specialty Section' to widely promote and boost sales of small merchants' products.

Park Dae-joon, CEO of Coupang's New Business Division, said, "Based on differentiated innovative systems such as nationwide logistics infrastructure, fast delivery that satisfies customers, and easy payment, Coupang has established itself as the most friendly and satisfying sales channel for small and medium-sized merchants." He added, "Although the economic downturn continues to pose challenges, we will continue to carry out win-win activities and provide support so that small and medium-sized merchants can gain greater challenges and opportunities on Coupang."

This content was produced with the assistance of AI translation services.