WEMAKEPRICE Evolving with 'Curation Commerce'... Growth of Signature Events

Full-scale Implementation of Curation Commerce Strategy from Q2
Shift in Perspective to User's Viewpoint for Personalized Product Recommendations
Increase in Sales and Unique Visitors for Today’s Special and Super Time Deals in July

[Asia Economy Reporter Kim Cheolhyun] E-commerce companies, which had been fiercely competing on the lowest prices, are recently undergoing rapid changes to establish new competitive advantages beyond just price. Wemakeprice (WEMAKEPRICE) has been actively implementing its 'Curation Commerce' strategy since the second quarter, aiming to 'strengthen platform competitiveness from the user's perspective,' as announced when appointing CEO Ha Song earlier this year.

On the 2nd, Wemakeprice announced that after revamping its signature special sales events, 'Today Special' and 'Super Time Special,' both events saw simultaneous increases in sales and unique visitors. In July alone, sales from the 'Curation Corner,' which proposes trending products within Today Special, surged by 206% compared to the previous month, while unique visitors increased by 35%. During the same period, sales and unique visitors for Super Time Special rose by 35% and 15%, respectively.

These quantitative results are considered meaningful as Wemakeprice, which had previously focused on price, introduced the new card of 'curation.' Today Special and Super Time Special are major events displayed at the top main section when accessing the Wemakeprice platform. To present products that users truly need, Wemakeprice filled this space exclusively with 'curated' products without separate advertising products. Regardless of brand size, gender, age, or category, products that users want and are sold at good prices are recommended on the main page.

Today Special was reorganized to allow users to easily view popular trending products by analyzing them, adding necessary new entries, and arranging existing products in a customized manner. Without comparing multiple platforms, users can conveniently purchase popular trending products by simply viewing ▲Hot Issue Products ▲Best-selling Products ▲Theme Products ▲Today’s Picks.

Super Time Special actively reflected user data such as real-time rising search terms and sales figures from the product selection stage. Additionally, limited quantity special price products, sold at 30-50% discounts compared to the lowest online prices with fixed quantities ranging from 100 to 1,000 units, were placed as option products to differentiate from other special deals. In fact, analyzing the increased popularity of women's no-wire underwear and men's half pants during this summer's heatwaves and tropical nights, Super Time Special achieved success by selling related products in limited quantities.

A Wemakeprice official stated, "Since CEO Ha Song's leadership, we have evolved as a shopping platform by achieving results such as a minimum fixed commission rate of 2.9% and free membership," adding, "The curation strategy will also upgrade Wemakeprice into a more user-oriented shopping platform from a long-term perspective."

This content was produced with the assistance of AI translation services.