KT&G Launches 'Bohem Cigar Caribe'

[Asia Economy Reporter Seungjin Lee] KT&G announced on the 2nd that it has launched ‘Bohem Cigar Caribe,’ which captures the exotic sensibility of Cuba, in convenience stores nationwide.

‘Bohem Cigar Caribe’ contains Cuban cigar leaves, the birthplace of cigars, and is a product that modernly reinterprets the unique taste of cigars. It is characterized by being wrapped in a cigar wrapper (cigarette paper containing cigar leaves) to enhance softness.

The packaging design emphasizes Cuban cigar leaves by incorporating an image of an old car reminiscent of Cuba. The yellow color scheme, reminiscent of the Caribbean sunset, captures the exotic sensibility of Cuba.

The tar and nicotine content of ‘Bohem Cigar Caribe’ are 4.0 mg and 0.30 mg, respectively. The price is 4,500 KRW per pack.

The ‘Bohem Cigar’ series began in 2007 with ‘Bohem Cigar NO.6’ and has since introduced products such as ‘Bohem Cubana’ and ‘Bohem Cigar Slim Fit Brown.’ Among domestic products, ‘Bohem Cigar’ is the only one containing Cuban cigar leaves.

Jung Yoon-sik, head of KT&G’s brand office, stated, “‘Bohem Cigar Caribe’ is a product that allows you to enjoy the unique flavor of Cuban cigars without burden,” adding, “As a casual cigar product, it is expected to receive a good response from smokers who are trying cigar flavors for the first time.”

This content was produced with the assistance of AI translation services.