Genesis to Produce Only Hydrogen and Electric Vehicles Starting 2025 (Update)

Genesis Unveils Electrification Brand Vision 2 Days Ago
Chairman Chung Euisun: "We Will Lead a Sustainable Future Through Innovative Vision"

Genesis's total lineup of eight hydrogen electric vehicles and battery electric vehicles to be completed by 2030

[Asia Economy Reporter Changhwan Lee] Genesis will release only hydrogen and electric vehicles for all new cars starting in 2025, targeting the global eco-friendly luxury car market.

On the 2nd, Genesis unveiled the 'Futuring Genesis' video online and announced its electrification brand vision.

In Futuring Genesis, Genesis revealed its 'Dual Electrification' strategy, which involves launching all new cars from 2025 as fuel cell-based hydrogen vehicles and battery-based electric vehicles.

To this end, Genesis plans to devote full efforts to developing a new high-output, high-performance fuel cell system and a next-generation high-efficiency, high-performance lithium-ion battery.

Hyundai Motor Group Chairman Chung Euisun said, "Genesis, launched as a luxury brand, is recognized as a global luxury brand with a complete lineup and excellent product quality," adding, "This announcement marks the starting point of Genesis's bold journey and will be an opportunity to envision a sustainable future led by Genesis through innovative visions."

Based on the dual electrification strategy and technology development, Genesis presented a goal to achieve carbon neutrality by 2035, the first within the group.

To achieve this, Genesis plans to complete a lineup of hydrogen electric vehicles and battery electric vehicles consisting of a total of eight models by 2030 and expand sales up to 400,000 units annually in the global market.

Along with the transition to an electrified lineup, Genesis also specified its goal to achieve carbon neutrality by innovating all value chains of the brand, including raw materials, parts, and production processes.

Genesis President Jang Jaehoon stated, "Genesis will establish itself as a brand leading the electrification era based on sustainability beyond luxury," adding, "We will continuously strive to exchange positive changes through genuine interactions with customers and create a better future."

On the same day, Genesis showcased various future concepts such as stage doors, where the B-pillar (the pillar between the front and rear doors) disappears and the front and rear doors open wide facing opposite directions; swivel seats that rotate; and mood lighting that welcomes and embraces the driver.

Genesis Vice President Luke Donckerwolke emphasized, "The new electrified lineup is a perfect platform to strengthen communication with customers, aiming to interact with their senses," adding, "The new architecture will integrate bold technology and stunning design, as well as provide customers with experiences imbued with warm sincerity and meticulous care."

This content was produced with the assistance of AI translation services.