Samsung Securities Utilizes Sub-Brand 'Davida'... Tailored Marketing for 2030 Generation

[Asia Economy Reporter Park Jihwan] Samsung Securities announced on the 1st that it will start a sitcom series on YouTube featuring the character 'Davida.'

This sitcom will humorously depict the work life of Samsung Securities' sub-character 'Davida.' Each episode is characterized by a short duration of about 4 minutes. Following one teaser video released on August 31, the series consists of a total of 9 episodes, including 8 main episodes. Each episode will cover various topics that can be experienced in the workplace, such as self-development, office romance, and remote work.

'Davida' is a character name derived from the phrase 'I am the answer to investment.' The plaster statue face intuitively evokes 'David.' In the Samsung Securities YouTube brand video 'We Will Be Together... Forever,' uploaded at the end of June, Davida appears as a 'lifelong investment partner,' adding a fun element by sticking annoyingly close to customers during their lifelong moments, from graduation to weddings, childbirth, and even entering the coffin. This video has garnered nearly 6 million views within two months of its release and has gained popularity mainly among young people, with 75% of viewers aged between 18 and 35.

On the 1st at 2 PM, an event will be held to distribute 'Davida' emoticons to the first 100,000 people who add the new KakaoTalk Plus Friend. The emoticons include messages frequently used in daily life, such as 'Small and precious paycheck' and 'Currently receiving caffeine transfusion.'

Samsung Securities is also conducting the 'Easy Investment Festa,' a team-based real investment competition. Using a 'personality test' popular among the 20s and 30s age group, participants discover their stock investment tendencies and are grouped with others of similar tendencies to participate in the investment competition.

This content was produced with the assistance of AI translation services.