BMW Group Korea Launches 'BMW Change-Up' Campaign for Repeat Customers

[Asia Economy Reporter Changhwan Lee] BMW Group Korea announced on the 1st that it will officially launch the ‘BMW Change up’ campaign, which offers various benefits to repeat customers.

BMW Change up is a campaign conducted by BMW Group Korea in collaboration with official dealers, designed to provide BMW customers with a wider range of benefits throughout all stages?from vehicle purchase, operation, used car sales (BPS), to new car repurchase.

First, a Loyalty program and Trade-In program will be operated for customers repurchasing new BMW vehicles. The Loyalty program offers up to 2% of the recommended retail price (including VAT) as a repurchase benefit when BMW customers buy a new vehicle under the same name as their existing vehicle.

The Trade-In program provides benefits when customers repurchase a new vehicle and sell their existing vehicle through BMW Certified Pre-Owned (BPS). Depending on the new purchase model and the returned vehicle, customers can receive support of up to 3% of the recommended retail price (including VAT).

BMW Group Korea plans to offer competitive benefits to help customers purchase new vehicles or operate their vehicles more efficiently, while actively strengthening communication to provide customer benefits and encourage the use of all various services offered by BMW.

To commemorate the launch of the Change up campaign, BMW Group Korea will hold a gratitude event for repeat BMW customers. During the month of September, customers who sell their existing BMW vehicles through BPS and repurchase a new BMW vehicle will be entered into a draw to win generous prizes such as BMW Driving Center vouchers, hotel accommodation packages, BMW Vantage coins, and BMW lifestyle exchange vouchers.

This content was produced with the assistance of AI translation services.