'Gransaga' NPIXEL Raises 100 Billion KRW Investment... Joins Unicorn Club

[Asia Economy Reporter Buaeri] Game developer NPIXEL, known for creating 'Gran Saga,' has joined the ranks of unicorns (privately held companies valued at over 1 trillion KRW).

On the 31st, NPIXEL announced that it secured 100 billion KRW in Series B funding from SaeHan Startup Investment.

According to NPIXEL, it became the fastest company in the domestic gaming industry to achieve unicorn status.

Previously, NPIXEL raised 75 billion KRW in Series A funding, the largest amount for a domestic game company, from SaeHan Startup Investment, Altos Ventures, and global investors such as SPEX.

In January, NPIXEL launched the MMORPG 'Gran Saga,' which achieved 3rd place in Google’s top-grossing charts and 1st place in the Apple App Store revenue rankings.

'Gran Saga' also gained attention with its advertisement themed "King of Theater." The ad featured 13 celebrities appearing simultaneously, a feat rarely seen even in blockbuster movies. Starting with child actor Kim Kang-hoon, actors Yoo Ah-in, Shin Goo, Lee Kyung-young, Cho Yeo-jeong, Taeyeon, Yang Dong-geun, Park Hee-soon, Bae Sung-woo, Um Tae-goo, Lee Mal-nyeon, and Joo Ho-min delivered serious acting performances, resulting in over 10 million views on YouTube and making the game’s commercial video very popular.

NPIXEL plans to expand its global service starting with Japan within this year and accelerate development of its next title, 'Chrono Odyssey.'

Co-CEOs Bae Bong-geon and Jung Hyun-ho of NPIXEL stated, "With this investment, we will focus on the stable service and global expansion of 'Gran Saga,' as well as continuously invest in developing new AAA games like 'Chrono Odyssey,' aiming to leap forward as a global game company."

This content was produced with the assistance of AI translation services.