Bureung Enhances Competitiveness in Hello Nature's Dawn Delivery Service

HelloNature Eco-Friendly Dawn Delivery Combined with Vroong's AI and Big Data
Order by Midnight and Vroong Delivers by Dawn

[Asia Economy Reporter Kim Cheol-hyun] Mesh Korea (CEO Yoo Jung-beom), operator of 'Boorung,' announced on the 31st that it will take charge of Hello Nature's dawn delivery and provide IT-based logistics consulting, including advanced transportation solutions.

Mesh Korea handles over 90% of Hello Nature's fresh food dawn delivery volume, including fruits, vegetables, and home meal replacements (HMR). Boorung plans to support Hello Nature in gaining an edge in the dawn delivery competition through delivery optimization that integrates artificial intelligence (AI) and big data-based transportation solutions.

Hello Nature's products are safely delivered via refrigerated and frozen four-wheel trucks after passing through the fully cold-chain system-equipped fulfillment centers in Gimpo and Namyangju to maintain freshness. Consumers can place orders on the Hello Nature website online or via mobile before midnight and receive their products by 7 a.m. the next day.

Yoo Jung-beom, CEO of Mesh Korea, said, "To enhance competitiveness in dawn delivery, it is essential to stably secure logistics facilities and transportation means that can fully maintain freshness up to the consumer's doorstep, as well as advanced IT solutions that can optimally operate these." He added, "By adding Boorung's deep tech value to Hello Nature's dawn delivery, we will offer a new experience to the end consumers."

This content was produced with the assistance of AI translation services.