GS Supermarket Achieves 30 Billion KRW in 'Pre-Order' Sales... Starting with Abalone and Pork on the 1st
From September 1st, advance reservations for Wando abalone, Jeju pork, and more will begin
[Asia Economy Reporter Yuri Kim] GS Retail’s GS Supermarket (GS The Fresh) announced on the 31st that cumulative sales from 'advance reservations' recorded until August this year reached approximately 30 billion KRW, representing a 210% increase compared to the same period last year.
GS Supermarket stated, "Last year, we introduced an advance reservation and prepayment system on the mobile application 'THE POP' to build infrastructure that allows customers to make advance reservations faster and more easily," adding, "We also handle seasonal agricultural and marine products that can only be tasted locally, demonstrating the strength of advance reservations."
In mid-August, GS Supermarket sold Sokcho-style mulhoe (cold raw fish soup) through advance reservations. Fresh sashimi, abalone, conch, octopus, and sea squirt, all packaged refrigerated, were delivered along with vegetables and mulhoe broth. This product sold out all 2,000 boxes prepared within just three days of starting reservations. In April, a limited quantity of 3,000 live red crabs auctioned the same day at Hupo Port in Uljin-gun, Gyeongbuk, also recorded early closure of advance reservations.
Starting September 1st, GS Supermarket will carefully select products from famous production areas for 'advance reservations.' These include domestic Wando abalone (large, 10 pieces, 18,800 KRW), Jeju pork set (1 kg, 34,800 KRW), and premium yellow peaches harvested in Gimcheon and Uiseong (4.5 kg, 29,800 KRW).
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GS Supermarket said, "We discover distinctive products focusing on seasonal items every season," and "We expect results exceeding approximately 50 billion KRW by the end of this year." In the second half of this year, they plan to add gifting functions to the advance reservation system.
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