"Chuseok Gift Live Broadcast" Gmarket and Auction Live Commerce Event

by Kim Yuri

Published 31 Aug.2021 08:57(KST)

Gmarket·Auction, Chuseok Gift Set Live Commerce.

[Asia Economy Reporter Yuri Kim] Gmarket and Auction announced on the 31st that they will sell Chuseok gift sets through live commerce. They plan to sell exclusive Chuseok packages such as food and cosmetics at special prices and also provide free gifts.

This live broadcast will be held a total of four times during the "Hangawi Big Sale" event, which runs for two weeks starting from the 1st of next month. CJ CheilJedang, Amorepacific, Ottogi, and LG Household & Health Care will participate, showcasing exclusive gift sets and exclusive goods including each brand's steady sellers for the holiday.

The first broadcast will be on September 1st at 8 PM, selling new products and holiday packages with CJ CheilJedang. It will be conducted as a spin-off of the entertainment-style live broadcast "Jangsa-ui Sindong" with host Junho Lee. The representative product is the new "Gourmet Chicken," and a limited quantity of 3,000 exclusive sets with free gifts has been prepared. Under the theme of "Bibigo Charyesang," Bibigo Wang Gyoja, Donggeurangttaeng, Japchae, and others will be offered at special prices, and a "Hansangcharim Practical Set" consisting of six products will be sold in a limited quantity of 1,000. A "20% discount coupon" exclusive to the Hangawi Big Sale and a "25% brand overlapping coupon" exclusive to CJ CheilJedang can be used. A total of 47 exclusive gift sets, including "Spam G-ho" and "CJ Special Selection O-G-ho," offer an additional 10% discount when paid with Samsung Card registered via the easy payment "Smile Pay."

Customers who purchase during the live broadcast will receive gifts such as "Gourmet Pizza Balls," "Bibigo Dumplings," and "Smile Cash" depending on the product, and prizes such as "Samsung Electronics Bespoke Dishwasher" and "Xiaomi Robot Vacuum Cleaner 8th Generation Mi Home" will be given through a lottery.

On September 6th, a special sale broadcast with Amorepacific will be held featuring Sulwhasoo. Six Hangawi packages, including the popular holiday gifts "Jaum 2 types," "Jaum 3 types," and "Elasticity 3 types," will be sold at discounted prices. Discount benefits such as a 15% overlapping coupon and free gifts like mini kits will also be offered. Smile Cash will be given to all customers who purchase during the live broadcast.

On September 8th, a special discount broadcast with Ottogi will be held. Various products including Chuseok gift sets and popular ramen packages will be offered at special prices. The final Hangawi live commerce event will be on September 13th with LG Household & Health Care. Super Junior's Shindong will host the "Jangsa-ui Sindong" format, selling exclusive sets of popular products and Chuseok gift sets from the UK oral total care brand "Usimol."