Hurom Launches 'Pororo Tea Bags,' Entering the Children's Food Market

Introducing Premium Tea for Children
Combining Nutrition and Play with the Aijudo Diet Approach

Hurom (CEO Kim Jaewon) announced on the 30th that it will launch 'Hurom Kids,' a premium kids food brand based on the Ijudo method. Photo by Hurom

[Asia Economy, reporter Kim Heeyoon] Hurom (CEO Kim Jaewon) announced on the 30th that it will launch 'Hurom Kids,' a premium kids food brand following the Aijudo diet.

Previously, in March, Hurom established its subsidiary Hurom F&B (CEO An Haejeong) to prepare for its entry into the kids food business.

The first product to be introduced under the Hurom Kids brand by Hurom F&B is a premium tea for children, 'Pororo Chacha House.' This is a blended infusion tea made by delicately mixing 100% natural ingredients, without any additives, using a low-temperature roasting technique that preserves the original taste and aroma.

The product lineup consists of three varieties: 'Bae Doraji Tea,' which combines pear, balloon flower root, jujube, quince, and sword bean; 'Prune Tea,' which blends prune, apple, beet, and lemon balm; and 'Sprout Barley Sword Bean Tea,' which mixes sword bean, young barley sprout, and adlay millet.

To help children who do not usually drink water enjoy it as if they are playing, the tea bags are designed with popular animation character 'Pororo' tea tags. The product is in a tea bag format, allowing children to conveniently brew and drink it in cold water anytime and anywhere, without the need for boiling. According to the company, this helps children develop healthy water-drinking habits on their own.

According to Hurom, the product is manufactured in a HACCP-certified facility. The tea bags use an eco-friendly, biodegradable PLA filter made from 100% corn starch, allowing for safe and hygienic consumption without concerns about food safety.

Kim Jaewon, CEO of Hurom, stated, "After conducting a long-term campaign to improve children's eating habits through vegetable and fruit juices, we decided to enter the kids food business based on our experience and concerns about healthy eating habits and food for children. Going forward, we will strive to create a 'healthy and enjoyable table' for children by introducing a wider range of products through research and development of foods essential for them."

This content was produced with the assistance of AI translation services.