KBI Group Launches Orbis Stella at Hainan Duty-Free Store in China
Strengthening Overseas Expansion Beyond COVID-19... Targeting the Chinese Market with Vegan Material Products
KBI Group announced on the 30th that its vegan fashion brand Orbis Stella has opened a store on the 5th floor of the Hainan Haiyou Duty-Free Shop in China. Photo by Orbis Stella
View original image[Asia Economy Reporter Kim Heeyoon] KBI Group announced on the 30th that its vegan fashion brand Orbis Stella has opened a store on the 5th floor of the Hainan Haiyou Duty-Free Shop in China.
The Hainan Haiyou Duty-Free Shop is located in Sanya City, Hainan Province, China. It is a complex shopping mall where customers can enjoy shopping, dining, and entertainment all in one place, with over 500 brand products divided into 45 categories.
Orbis Stella plans to leverage this entry into the Hainan duty-free market to emphasize its approval by the world's largest animal rights organization (PETA) as a vegan fashion brand and to promote its global market expansion focusing on eco-friendly BCI cotton products. In the future, it will strengthen products made from recycled materials and carry out aggressive marketing activities.
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An Orbis Stella representative said, "Entering Hainan, which is emerging as a major market in the global duty-free industry, is an opportunity to elevate our status as a global brand. We will pursue aggressive marketing activities to grow as a vegan fashion brand loved worldwide, starting with China, overcoming the challenges posed by COVID-19."
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