Daesang Launches '2021 Chuseok Gift Sets' with Enhanced Eco-Friendly Elements

[Asia Economy Reporter Lim Hye-seon] Daesang announced on the 30th that it will launch the ‘2021 Chuseok Gift Sets’ with enhanced eco-friendly elements to celebrate Chuseok.

The Chuseok gift sets are prepared in a variety of configurations, ranging from practical sets emphasizing cost-effectiveness to premium sets. Limited edition home-stay gift sets are also available for consumers who will stay at home rather than visit relatives due to COVID-19.

In particular, to participate in the trend of reducing plastic, unnecessary packaging waste was minimized. The thickness of plastic containers used in the gift set trays was reduced, and some of the shopping bag fabric, which was previously made of non-woven fabric, was replaced with materials made of paper and cotton thread. For paper shopping bags, the laminating coating was removed, and even the handles were replaced with paper material to enable 100% paper recycling. Through this, based on the production volume of this year’s Chuseok gift sets, 38 tons of plastic were saved. The thickness of paper boxes was also reduced, cutting the total paper usage by 67 tons.

This year’s Chuseok gift sets are composed of ▲the comprehensive gift set ‘Cheongjeongwon Gift Set’ ▲the canned ham-centered ‘Woori Farm Gift Set’ ▲the popular holiday item ‘Premium Oil Gift Set’ ▲the ‘Farm Premium Oil Gift Set’ combining canned ham and oils ▲the ‘Traditional Gim Gift Set’ featuring various types of seaweed ▲and premium sauce gift sets. Limited edition home-stay holiday sets reflecting the home-stay and home drinking trends are also introduced.

The ‘Cheongjeongwon Special Gift Set’ consists of a variety of versatile products such as canola oil, cooking oligosaccharide, traditional apple vinegar, sesame oil, sun-dried roasted salt, boneless tuna, braised pork, and marinated beef ribs, receiving favorable responses. The ‘Woori Farm Handon Set,’ made with 100% domestically certified pork, is also introduced for the first time this year.

For consumers who will stay home during the Chuseok holiday due to COVID-19, there is a limited edition home-stay holiday set featuring a variety of home meal replacements (HMR). The products include a health-boosting Korean food set, a feast set, an air fryer snack set, a home drinking soju snack set, and a home drinking beer snack set.

Among them, the ‘My Pantry Set,’ targeting single-person households spending the long holiday alone, is expected to attract the interest of the MZ generation seeking unique experiences. Inspired by the word ‘Pantry,’ meaning a food storage space, this set is presented with 15 types of meal replacement convenience foods such as soups and stews, curry, black bean sauce, retort foods, and Miwon ramen, all filled into a three-tier assembly pantry that can be selected according to taste.

This content was produced with the assistance of AI translation services.