"MZ Generation Holiday Gifts"... Emart24 Sells Hongdudang Red Bean Bread Set

Customers are ordering Hongdudang sets as Chuseok gifts at Emart24.

[Asia Economy Reporter Lim Chun-han] Emart24 announced on the 30th that it will sell gift sets from Hongdudang, famous for its Geundae Alley red bean bread, as Chuseok gifts for the MZ generation (Millennials + Generation Z).

The newly introduced gift sets include three types: Hongdudang fresh cream red bean bread set, old-fashioned bread set, and sweet potato bread set. Customers can order and pay at Emart24 stores and have the items delivered to their desired location. When paying with event cards, purchases are available at a 20% discounted price.

They also prepared a cocktail liqueur set, which is rarely found in traditional holiday gifts. Due to the nature of alcoholic beverages that cannot be delivered, customers must visit the store in person to pay and can pick up the items once they are stocked in the store. Additionally, as the number of young customers enjoying fragrant tea increases, a ‘TWG TEA’ set is also being sold.

An Emart24 representative said, "As we tailored the products to customers in their 20s to 40s, who are the most frequent users of convenience stores, a wave of change is blowing through convenience store holiday gift sets. We expect positive responses from customers as we have prepared various differentiated gift sets that appeal to the younger generation."

This content was produced with the assistance of AI translation services.