11st "MZ Popular Platform 'Brandi' Entry... Lowest Price Discount"
Over 200 Fashion Items Targeting the MZ Generation, Including Crop Cardigans and Balloon Sleeve Dresses
Also Offering a '5% Discount Coupon' Usable on All 30,000+ Brandi Products
[Asia Economy Reporter Kim Yuri] 11st announced on the 30th that to commemorate the launch of the popular MZ generation (Millennials + Generation Z) fashion platform 'Brandi,' it will sell over 200 of Brandi's new fall fashion items and best-selling products online at the lowest prices.
'Brandi' is a fashion platform loved by women in their 20s and 30s for its stylish designs and unique youthful sensibility. Until the 5th of next month, 11st will issue '10% discount coupons' (up to 5,000 KRW on purchases over 5,000 KRW) five times per ID per day through the 'Brandi New Entry Promotion' and offer various products aligned with MZ generation fashion trends at the lowest prices.
The bolero-style crop cardigan with a short upper body length is priced at 18,300 KRW after coupon application, the balloon sleeve dress with voluminous sleeves is 24,660 KRW, and the straight-fit high-waist pants are 26,030 KRW. During the same period, 11st will also provide a '5% discount coupon' (up to 10,000 KRW) applicable to all of Brandi's more than 33,000 products available on 11st.
11st stated that it plans to continuously expand the number of products for sale, including adding Brandi's popular 'Same-Day Delivery' items that arrive the next day if ordered by midnight.
Lee Hyun-joo, head of 11st's Trend Fashion Team, said, "Through Brandi's launch, we are able to offer a variety of products targeting the MZ generation who prefer trendy styles," adding, "We will continue to introduce fashion items desired by young customers through various collaborations with Brandi."
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