SSG.com Releases 'Gonggong Operation' Ad Featuring Gong Yoo and Gong Hyo-jin

[Asia Economy Reporter Lim Chun-han] SSG.com announced on the 30th that it will launch a new advertising campaign centered around the main message "Gonggong Daejakjeon" (Public Operation) from the 10th to the 24th. Starting with the Gonggong Deal and Gonggong Delivery episodes, it will sequentially introduce Gonggong Relay, Gonggong Si Time Deal, and SSG Delivery Tonight episodes.

Once again, SSG.com's exclusive models, actors Gong Yoo and Gong Hyo-jin, teamed up. Additionally, special appearances by actors Yoo Ji-tae, Yang Dong-geun, Park Hee-soon, Kim Joo-heon, and singer Hwang So-yoon created five episodes, each composed with an immersive experience akin to watching a movie.

The campaign's key word "Gonggong" is a pun with a double meaning. The advertisement conveys that the "Gonggong (公共)" members, models Gong Yoo and Gong Hyo-jin, carry out a grand operation providing benefits to the public through various discount events using the number "00."

In the Gonggong Deal episode, Gong Yoo and Gong Hyo-jin erase the "00" attached to the price on the billboard, selling the Peacock Choma Jjambbong product, originally priced at 8,400 won, for 84 won. In the Gonggong Delivery episode, Yoo Ji-tae holds a press conference stating that even if you order one SSG Delivery product, by adding "00," 100 items will be delivered.

An SSG.com official said, "We wanted to creatively express the product competitiveness of SSG.com in food, fashion, beauty, and the dramatically prepared discount benefits. We structured it so that the memorable Gonggong idea, visual elements like watching short films, and the benefits provided by SSG.com harmonize well."

This content was produced with the assistance of AI translation services.