Paris Baguette·SPC Samlip Select 'Sikppang Unni' Player Kim Yeon-kyung as Model
[Asia Economy Reporter Seungjin Lee] SPC Group announced on the 27th that Paris Baguette and SPC Samlip have selected volleyball player Kim Yeon-koung as their model.
Despite her overwhelming charisma on the volleyball court, Kim Yeon-koung is affectionately nicknamed "Sikppang Unni" (Bread Sister) for her friendly and down-to-earth charm. Various content, including images photoshopped with Paris Baguette uniforms, has been posted on online communities, leading to calls for Kim Yeon-koung to be hired as a model.
In response, Paris Baguette and SPC Samlip have chosen Kim Yeon-koung as their brand model to repay fans' support and plan to feature her in upcoming advertisements as well as launch products named after the athlete.
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An SPC Group official stated, "During the last Olympic Games, we decided to appoint Kim Yeon-koung as our model to share the energy and positive synergy she showed on the court with our customers," adding, "Inspired by Kim Yeon-koung’s nickname 'Sikppang Unni,' we will continue to engage in fun communication with consumers."
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