Ace Hardware Opens Incheon Yeonsu Branch... Accelerates Expansion of Metropolitan Area Hubs

Exterior of Ace Hardware Incheon Yeonsu Branch. [Photo by Ace Hardware]

[Asia Economy Reporter Kim Jong-hwa] ACE Hardware, the home repair specialist brand of Eugene Home Center under Eugene Group, is targeting the Incheon area.

Starting from Seoul and with stores in Goyang, Namyangju, and other areas in Gyeonggi Province, ACE Hardware announced on the 27th that it will actively expand its home repair market in the metropolitan area through the opening of the Incheon Yeonsu branch.

The Incheon Yeonsu branch, ACE Hardware's sixth store, is located on the first floor at 1438㎡ (approximately 435 pyeong) on Aenggogae-ro in Yeonsu-gu. With nearby retail commercial facilities such as Square One and E-Mart, as well as an 8-lane road and subway lines (Incheon Line 1, Suin-Bundang Line), it offers high customer accessibility and transportation convenience. It plans to absorb home repair demand in the Incheon area and establish itself as a store serving the northern Gyeonggi metropolitan commercial area.

The Incheon Yeonsu branch has also differentiated its product lineup. Reflecting the area's high rate of single-family home residents compared to other store locations, it has expanded its product categories to include interior materials, paint, and tools necessary for home repair and maintenance.

To provide an advanced home repair culture experience, the store plans to operate a 'Home Repair Academy' on a regular basis, following the Yongsan branch. Additionally, it offers various differentiated services unique to ACE Hardware, such as early opening hours (8 a.m. to 10 p.m.), home repair concierge, paint mixing, and wood cutting.

In response to increased interest in family camping due to the COVID-19 pandemic, the Incheon Yeonsu branch has expanded its camping and outdoor product offerings. With the spread of home-stay culture, it has significantly increased barbecue grills and supplies so customers can enjoy barbecues at home as if they were at a travel destination. The American barbecue brand 'Grillmark' is also holding a 10% discount event to celebrate its new entry.

Other popular items such as power tools and lighting are offered at discounts of up to 60%, and all products from the premium imported paint brand Clark+Kensington are sold at a 20% discount. Upon membership registration, customers receive a 5,000 KRW Starbucks gift card 100%, and eco bags, bucket bags, and large umbrellas are given as gifts depending on the purchase amount.

An ACE Hardware representative stated, "We have differentiated our product assortment and services to suit the residential environment and changing lifestyle of the Incheon area." They added, "In particular, through the Home Repair Academy, we plan to go beyond simply selling products to create a space where interest in home repair is increased and the brand value can be directly experienced."

This content was produced with the assistance of AI translation services.