"Targeting Home Cook Tribe" NS Home Shopping Launches Premium Seasoning 'Ilpum Yuksu' Exclusively

Premium seasoning 'Ilpum Yuksu'.

[Asia Economy Reporter Yuri Kim] NS Home Shopping announced on the 27th that it will hold an exclusive launch broadcast for 'Ilpum Yuksu' at 5:30 PM on the 1st of next month.

As the COVID-19 situation continues, the number of people eating home-cooked meals and home cooks is increasing. With the rise in the cooking population, more consumers are seeking seasonings that enhance umami flavors that cannot be achieved with regular seasonings, leading to a growing premium seasoning market.

NS Home Shopping is exclusively launching the premium seasoning product 'Ilpum Yuksu' targeting home cooks and will introduce it through a broadcast at 5:30 PM on the 1st. 'Ilpum Yuksu' is a powdered premium seasoning made using 27 ingredients including anchovies, kelp, onion, garlic, radish, green onion, shrimp, kohlrabi, broccoli, water parsley, crown daisy, and chives. It follows four no-additive principles: no anti-caking agents, no fragrances, no preservatives, and no flavor enhancers. It features the use of only natural ingredients so that you can enjoy the natural taste of cooking without forcibly seasoning.

'Ilpum Yuksu' is a powder seasoning that easily dissolves in water and is made in stick package form for easy use and storage, with each stick containing a single serving. Being in powder form, it can be used in various ways such as in soups, seasoned vegetables, rice balls for children, fried rice, and various sauces. During the launch broadcast, a set of 9 boxes (20 sticks per box) of 'Ilpum Yuksu' will be sold for 49,900 KRW. As a launch event, customers who purchase during the broadcast will receive 5 additional free trial sticks of 'Ilpum Yuksu.' When purchasing through the NS Home Shopping application, customers can simultaneously receive a 10% discount and 10% reward points. Pre-orders are also available before the broadcast.

Hwang Kyung-mi, MD of the PB Product Development Team at NS Home Shopping, said, "We are introducing the premium seasoning 'Ilpum Yuksu' in line with the trend of home cooks who want to cook easily and enjoy healthy meals at home. We ask for your great interest in this premium seasoning that reduces the inconvenience of long-simmered broth dishes and upgrades the taste of cooking by adding umami in the optimal ratio."

This content was produced with the assistance of AI translation services.