Limited Edition Donuts That Delight Your Eyes and Taste Buds, Only Here

Art Collaboration 'Dunkin Live' Opens
Watch the Making Process of Brunch Donuts, Heukimja Twists, and More at the Open Kitchen

[Asia Economy Reporter Lim Hye-seon] SPC Group’s BR Korea Dunkin has opened an art collaboration flagship store, ‘Dunkin Live (photo),’ combining art at the heart of Gangnam-daero, Seoul.

American renowned designer Andy Hess participated in the interior design of ‘Dunkin Live.’ Using the basic circular shape of a donut as a motif, the interior features soft vibe style characterized by smooth curved lines, adding a trendy touch. Dunkin’s signature colors?orange, magenta, and wood tones?harmonize to create a stylish and cozy atmosphere.

The graphic artist group ‘Pattern People’ applied a soft patterned ‘mural interior’ on the store walls, enhancing sophistication. A digital menu board reminiscent of a gallery is installed at the front.

Inside the store, representative works by world-renowned artist Kim Jaeyong, active in New York and Seoul, including the iconic ‘XXL Donut’ and newly created pieces exclusively for ‘Dunkin Live,’ are exhibited. The artist’s famous work ‘Art Donut’ is also represented in the ‘Giant Art Bear Donut,’ which is sold in limited quantities daily.

‘Dunkin Live’ offers products targeting ‘gourmet nomads’ who seek delicious food. Using premium ingredients, the focus is on enhancing the taste and quality of all products, including donuts, food, coffee, and beverages. For donuts, the concept of ‘vivid and lively donut taste’ is applied. In the store’s open kitchen-style ‘Live Kitchen,’ the ‘Orange Crew (chef)’ makes donuts directly.

The signature menu is the ‘Handmade Gourmet Donut.’ It includes brunch donuts such as the Egg Benedict Donut containing Italian basil and the Green Onion Cream Cheese Donut. Special menus exclusive to ‘Dunkin Live’ include Gangnam Kkwabaegi 373 and Seocho Kkwabaegi 1328, which use black sesame. Additionally, message donuts that allow customers to engrave desired phrases on the donuts reflecting individual preferences are introduced.

This content was produced with the assistance of AI translation services.