Atrium Selects Ha Ji-won as Brand's First Official Model
[Asia Economy Reporter Lim Hye-seon] Health functional food brand Atraum announced on the 26th that it has selected actress Ha Ji-won as the brand's first official model.
An Atraum representative stated, "Actress Ha Ji-won's healthy and bright image aligns well with Atraum, which pursues a healthy daily life, leading to her selection as the brand model," and added, "Through Ha Ji-won's healthy and confident image, we will convey Atraum's strengths to consumers."
Atraum plans various marketing activities with Ha Ji-won in the future. They will promote the brand and products by advertising flagship products such as 'Inner Beauty Skin Collagen' and engage with consumers.
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Skin Collagen is a health functional food containing 5,020 mg of collagen, the highest amount in Korea. In particular, it contains 3,270 mg of fish collagen peptides, an individually recognized ingredient, which can effectively supplement collagen in the body.
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