Noru Paint Launches 'Cupid Master' Paint to Prevent Building Aging

Industry First, Exterior Water-Based Paint Preventing Neutralization of Concrete Structures

Apartment repainting image consulted by Noroo Paint.
[Photo by Noroo Paint]

[Asia Economy Reporter Kim Jonghwa] Noroo Paint announced that it has filed a patent application for its multifunctional paint for building aging prevention, 'Cupid Master,' specifically for 'water-based paint for preventing neutralization of concrete structures and its manufacturing method,' and plans to launch it in September.

Cupid Master is a composite functional product combining three features. It is a new product that has crack prevention on building surfaces, water repellency against external rainwater, and weather resistance that maintains the initial appearance of the coating for a long time. It enhances construction convenience and protects the rebar inside the concrete for an extended period, thereby delaying building aging.

This product, currently under patent application, has a strong and dense coating structure with excellent surface water repellency, which powerfully blocks the penetration of moisture and contaminants while preventing cracks with its elastic coating. Typically, waterproof paints with moisture and contamination blocking functions have low coating elasticity, making it difficult to prevent cracks and fissures on building exteriors.

Cupid Master applies composite technology to create an elastic coating that prevents fine cracks in buildings, blocking moisture penetration from the outside to the inside of concrete, thus preventing building aging. Due to the considerable technological expertise required to realize this composite function, Noroo Paint's research institute has focused on R&D and commercialized the product for the first time in Korea. In terms of paint properties, it possesses alkali resistance, wash resistance, water resistance, and weather resistance, all of which meet KS Grade 1 standards, ensuring safe use. It is designed to be far superior to conventional general exterior paints.

Specialized in preventing aging of concrete buildings, it is an optimal paint for apartment repainting, repair coating, remodeling, and new construction, and is expected to receive high acclaim from on-site construction companies.

A Noroo Paint official stated, "Due to the rapid increase in demand for apartment exterior coatings over the past two years, we have been researching to enhance functionality, resulting in the launch of the first multifunctional product in the domestic paint industry." He added, "We will continue to contribute to extending the lifespan of concrete multi-complex buildings such as apartments by preventing aging and strive to preserve the value of buildings."

This content was produced with the assistance of AI translation services.