Redrover to Launch Dream Market 'Mongstore' for Buying and Selling Dreams by Year-End

'Mongstore' to Store and Trade Dreams as NFTs Launches Beta Service in October

Dreams stored and traded in NFT format, 'Mongstore'.
Photo by Redrover

[Asia Economy Reporter Kim Jong-hwa] Redrover is preparing the world's first 'Mongstore' service that grants copyright to individuals' dreams and allows buying and selling of dreams.

Global content company Redrover, famous for the animation 'The Nut Job' phenomenon, announced on the 26th that it will officially enter the 'dream shopping platform' business with its AI-based dream interpretation solution 'MyMong'.

Redrover will officially launch 'Mongstore' by the end of the year, the industry's first platform where individuals' dreams are NFT-ized and can be bought and sold through the AI-based dream interpretation solution MyMong.

MyMong analyzes dreams using AI and big data based on Potential Intelligence (PI) technology and provides personalized interpretations. Furthermore, to facilitate buying and selling of dreams, it virtualizes content as assets using NFT technology, allowing users to register content. The dream market Mongstore, where dreams can be purchased, is planned to be launched by the end of the year following a beta service starting after October.

Existing dream interpretation services have been frustrating, as users search by keywords to find the closest match among a few samples, resulting in broad interpretations that raise doubts about whether the interpretation applies personally.

In contrast, the new concept dream interpretation solution MyMong, currently operating in beta, allows users to describe and input their basic information (name, age, gender) and dream content as is. Using AI-based analysis logic, it provides customized interpretations across 10 types and 12,000 detailed categories, making it a groundbreaking solution.

MyMong implements additional questions about dream content through a direct-response AI service using IT technology. Since most people worldwide interpret dreams similarly and there is a culture of buying and selling dreams abroad, MyMong and Mongstore services have a high potential to become powerful global K-content.

Redrover plans to promote the distribution of MyMong's dream interpretations as digital content. Since good dreams can provide positive energy and omens, the company aims to sell such energy and omens. If dreams can become content that can be bought and sold like digital music, Redrover's goal in the Fourth Industrial Revolution era is to interpret and store dream content so that people who need the corresponding energy can trade it.

A Redrover official stated, "Ultimately, we aim to create a metaverse platform based on dreams," adding, "Within the platform, we will create Monghouses where individuals can store their dreams and provide services to buy, sell, interpret, and share their own and others' dreams."

Meanwhile, according to a report by market research firm Strategy Analytics, the global metaverse market size was $46 billion (about 54 trillion KRW) last year and is expected to grow to $280 billion (331 trillion KRW) by 2025.

This content was produced with the assistance of AI translation services.