Starbucks Partners with Naver for Membership Integration and Collaboration in the Metaverse Sector

Photo by Starbucks

[Asia Economy Reporter Moon Hyewon] Starbucks Korea and Naver have signed a memorandum of understanding (MOU) to expand online and offline experiences, agreeing to mutually cooperate in the fields of membership, shopping, technology, and metaverse.

At the MOU signing ceremony held on the 25th at Naver Green Factory in Bundang-gu, Seongnam-si, Gyeonggi-do, Starbucks partners served coffee brewed directly by them using Naver Labs' indoor autonomous robot 'Around D,' marking the beginning of collaboration between the two companies. The ceremony was attended by Han Seong-sook, CEO of Naver, and Song Hoseop, CEO of Starbucks Korea, among others.

The two companies plan to create various added values by demonstrating a partnership that transcends not only online and offline but also virtual spaces, centered on linking Naver Plus Membership and Starbucks Rewards programs.

They will focus on providing differentiated benefits that can be used both online and offline through the linkage between Naver Plus Membership and Starbucks Rewards programs held by each company.

Online, Starbucks collaborative products will be introduced across various Naver services, and membership benefits will be enhanced to expand the online shopping experience. Additionally, by integrating big data-based curation using Clova's AI technology, personalized services will be provided so that users can continue new consumption journeys even in offline stores through cooperation.

Furthermore, through collaboration with the global metaverse platform 'Zepeto,' Starbucks' branding experience will be extended into the virtual world, creating innovative cases that transcend physical spaces.

CEO Han said, "Our shared business philosophy is to present new lifestyle standards to users across online and offline and to constantly pursue innovation. Based on Naver's differentiated technology and platform competitiveness, we will discover business synergies to open a new dimension of user experience and strengthen market competitiveness."

CEO Song said, "We will continue efforts to integrate future innovative technologies in various cooperation areas to provide more customers with diverse benefits and to strengthen the differentiated Starbucks experience both online and offline."

This content was produced with the assistance of AI translation services.