"Heatwave and COVID-19 Combined" ... Air Purifier Sales Increase This Summer

[Asia Economy Reporter Jo In-kyung] With the increase in remote work due to concerns over the spread of COVID-19, sales of home air purifiers surged this summer.

Electro Land announced on the 26th that from the 1st of last month to the 20th of this month, air purifier sales grew by 24% compared to the same period last year.

Air purifiers have traditionally seen high demand in spring and autumn when air quality is poor, making summer an off-season. However, recently, more consumers are purchasing them regardless of the season. This summer, the prolonged use of air conditioners due to the heatwave, which made indoor ventilation difficult, and the rapid resurgence of COVID-19 leading to increased indoor activities such as remote work and home vacations, are analyzed as the main causes.

As interest in managing indoor air quality during the comfortable summer season increased, the number of customers using Electro Land's home care service, 'Electro Land Clean King,' for air conditioner cleaning also rose. In July, when the heatwave was severe, Electro Land Clean King's air conditioner service increased by 76% compared to the same period last year.

The home appliance industry is also launching various new air purifier models to meet consumers' needs for indoor air quality management. Recently, air purifiers with copper antibacterial dust collection filters to enhance antibacterial functions and air purifiers designed for pet owners (pet fam) that easily handle pet hair and odors have appeared.

An Electro Land representative said, "As interest in hygiene management in daily life grows, the popularity of hygiene-related home appliances used indoors is also steadily increasing," adding, "These changes brought about by COVID-19 will continue even after the pandemic ends."

This content was produced with the assistance of AI translation services.