Innocean Unveils 'Premium Art Content' on Central City Digital Signage

[Asia Economy Reporter Yuri Kim] Innocean Worldwide announced on the 25th that it will launch 'premium content' in collaboration with luxury magazine Noblesse on advertising media within Seoul Central City, and present 'media art' themed around contemporary art and Art Nouveau.

Since 2019, Innocean has been in charge of overall operations including ▲platform improvement ▲content planning and development ▲advertiser sales for advertising media within Central City. They have transformed existing analog media into digital signage incorporating technologies such as augmented reality (AR) and interactive features.

The digital signage at Central City, adjacent to Shinsegae Department Store Gangnam Branch, has been renewed since May and showcases luxury brand advertisements such as Louis Vuitton and Bottega Veneta. Last month, Louis Vuitton held the 'Fall/Winter (FW) 2021 Fashion Show' with BTS and broadcast a special brand film of about 10 minutes on the digital signage within Central City.

Recently, through collaboration with Noblesse magazine, premium digital pictorial content fitting the image of a premium space has been introduced on the digital signage within Central City. In the future, various Noblesse contents such as 'NoblesseY' targeting the MZ generation (Millennials + Generation Z), 'NoblesseMEN' targeting men, and the luxury wedding magazine 'Noblesse Weddings' will be optimized and implemented in the Central City space.

Along with this, media art themed on contemporary art and Art Nouveau is also being showcased on the digital signage within Central City.

Kim Jaepil, Head of Media Division at Innocean, said, "We have strived to deliver digital pictorials and media art content suitable for a premium space to visitors in a familiar yet sophisticated manner, and through this, we planned for the digital signage within Central City to be recognized not just as simple advertising displays but as a digital gallery in the urban environment."

Innocean also operates outdoor advertising businesses independently, utilizing the Montessori Building at Gangnam Station Intersection and the billboard at Konkuk University Star City, conducting outdoor advertising projects and campaigns based on digital-centered platforms and content.

This content was produced with the assistance of AI translation services.