SPC Group Opens Paris Baguette PLQ Mall Store in Singapore

Paris Baguette PLQ Mall Branch in Singapore (Photo by SPC Group)

[Asia Economy Reporter Seungjin Lee] SPC Group announced on the 25th that it has opened a Paris Baguette PLQ Mall branch in Singapore's PLQ Mall.

Located on the first floor of the PLQ Mall outlet in the heart of eastern Singapore since early August, the Paris Baguette PLQ Mall branch has 80 seats and, despite the COVID-19 situation, attracts more than 600 customers daily on average, showing sales more than twice the average of local Singapore stores.

SPC Group analyzed that the brand power of Paris Baguette accumulated in Singapore, consumer trust in quality, strategic location selection, and marketing strategies have been effective.

The Paris Baguette PLQ Mall branch installed panel displays at the PLQ Mall entrance with signs such as "Freshly Baked Bread" and "Menu Just Made in the Kitchen" to help customers purchase fresh products, and applied an "Island Display" where customers can pick and place bread themselves using tongs and trays.

An SPC Group official said, "Despite the COVID-19 situation, major Paris Baguette stores in Singapore are showing consistently good performance," adding, "We will continue to introduce new flagship stores and new branches in the second half of the year to accelerate local business expansion and target the Southeast Asian market."

Meanwhile, since entering Singapore in 2012, SPC Group operates 10 Paris Baguette stores in major commercial areas. It also holds exclusive rights for Shake Shack in Singapore and operates six stores. SPC Group is actively conducting business in Singapore as a base for the Southeast Asian market, the "third global growth axis" after the United States and China.

This content was produced with the assistance of AI translation services.