Lotte Chilsung Beverage Launches Low-Calorie Carbonated Alcohol 'Cloud Hard Seltzer'

[Asia Economy Reporter Lim Hye-sun] Lotte Chilsung Beverage announced on the 25th that it will launch a low-calorie carbonated alcoholic drink, 'Cloud Hard Seltzer.'

Designed with the concept of a 'new type of low-calorie carbonated alcoholic drink,' 'Cloud Hard Seltzer' is a low-calorie product with 85 Kcal per 500ml can. It has an alcohol content of 3% and contains natural mango flavor.

'Cloud Hard Seltzer' can be purchased at discount stores, and from the end of August, its availability will expand to convenience stores.

A Lotte Chilsung Beverage official said, "With the recent increase in interest in health and self-care, especially among the MZ generation, demand for light alcoholic beverages has grown, which led to the launch of 'Cloud Hard Seltzer.' Depending on consumer response, we plan to continuously introduce various products beyond the currently launched 'Mango' flavor."

Meanwhile, 'Hard Seltzer'?a term combining 'seltzer,' meaning carbonated water, with the adjective 'hard'?refers to an alcoholic beverage made by adding a small amount of alcohol and fruit flavor to carbonated water. It is gaining popularity mainly among the MZ generation, who prioritize self-care and health.

This content was produced with the assistance of AI translation services.