Jeju Samdasoo, 70% of Online Orders in July Are 'Moolabel'

[Asia Economy Reporter Lim Hye-seon] Jeju Samdasoo announced on the 25th that, based on an analysis of sales through major online channels, unlabeled products accounted for 70% of total sales among products sold on the Samdasoo app, which provides home delivery service, during the month of July.

It is especially meaningful as this achievement was made within the first month of launching unlabeled product sales on the Samdasoo app. During the same period, the share of 'Jeju Samdasoo Green' was 20% and 33% on Coupang and Naver Smart Store, respectively. This also resulted in reducing carbon emissions by cutting down 2.7 tons of plastic waste.

'Jeju Samdasoo Green' is an eco-friendly product applying a 3-no (無) system: no label, no colored cap, and no colored bottle. All products use single-material raw materials with recycling in mind from the production stage.

Following July, the demand for unlabeled products further increased in August due to the heatwave causing a significant rise in bottled water sales. In the first two weeks of August, 'Jeju Samdasoo Green' accounted for 75% of sales on the Samdasoo app, a 15 percentage point increase compared to the same period in July (July 1?2 weeks). On Coupang, it also rose by 8 percentage points to 25% compared to the previous month.

By capacity, 2L products showed significantly higher sales. According to the Samdasoo app, sales of unlabeled 2L products in July were twice those of 500mL products. The 2L size is mainly consumed as drinking water at home. Since December 25 last year, separate collection of transparent PET bottles in apartment complexes has been mandated, and as confidence in value consumption spreads, consumers are increasingly preferring unlabeled products.

'Jeju Samdasoo Green' is currently sold on the Samdasoo app, Coupang, SSG.com, Homeplus online mall, and nationwide Homeplus stores. Jeju Samdasoo plans to expand sales channels offline to large supermarkets and SSMs to increase consumer accessibility.

This content was produced with the assistance of AI translation services.