Kakao Bank Launches '26-Week Savings with Happy Point', Opens 400,000 Accounts in 2 Weeks

[Asia Economy Reporter Kwangho Lee] KakaoBank announced on the 25th that the '26-Week Savings With Happy Point' product ended after reaching a cumulative account opening count of 400,000 accounts within two weeks of its launch.

The 26-Week Savings With Happy Point product gained great popularity among the MZ generation, with 150,000 accounts opened just two days after its release. The age distribution of subscribers is 24% in their 20s, 32% in their 30s, 33% in their 40s, and 11% aged 50 and above.

The 26-Week Savings With Happy Point product offers customers discount coupons and benefits usable at SPC Group's Paris Baguette, Baskin Robbins, Dunkin, Happy Order, and others, provided automatically over seven occasions upon successful automatic transfer payments.

Additionally, a prize draw event with a 100% winning chance was prepared for all savings subscribers (excluding those who canceled).

Moreover, if all discount coupons issued during the savings period are used, new members of the Happy Point app receive an additional 10,000 Happy Points, while existing members receive an additional 3,000 Happy Points, which reportedly received positive responses according to the company.

A KakaoBank official stated, "In the future, we plan to provide useful benefits to customers through collaborations not only with the distribution industry but also with various companies within the Kakao community."

This content was produced with the assistance of AI translation services.