Hanchon Seolleongtang, Health Food Sales Up 10% Year-on-Year

Hanchon Seolleongtang's Doganitang. Photo by Hanchon Seolleongtang

[Asia Economy Reporter Moon Hyewon] Hanchon Seolleongtang announced on the 24th that sales of health-boosting dishes this summer increased by about 10% compared to last year.

According to Hanchon Seolleongtang, an analysis of sales of health-boosting menu items from last month’s 1st to this month’s 18th, during the discount event for five health-boosting menu items, showed about a 10% increase in sales compared to the same period last year. Among these, the most popular menu item was Doganitang.

Hanchon Seolleongtang attributes the increase in health-boosting dish sales this year to the addition of ‘Nurungji Banmari Samgyetang’ to the existing ‘Sohanmari Hanchontang’, ‘Samgye Seolleongtang’, ‘Doganitang’, and ‘Kkorigomtang’. They also note that the rise in customers ordering health-boosting dishes for delivery due to the heatwave and COVID-19 contributed significantly to the sales growth.

In fact, delivery sales during the discount event period increased by a remarkable 190% compared to delivery sales in June before the event. This is attributed to more young customers ordering health-boosting dishes through delivery services.

Among the five health-boosting menu items, the most chosen by customers was ‘Doganitang’, which is rich in collagen. Hanchon Seolleongtang’s Doganitang uses Australian premium beef and is traditionally a popular health-boosting menu item among consumers.

This content was produced with the assistance of AI translation services.