Dongwon Industries, 1 Million Won Tuna Sashimi Gift Set Pre-Order Sold Out

Dongwon Industries 'Dongwon North Atlantic Bluefin Tuna Premium Set' (Photo by Dongwon Industries)

[Asia Economy Reporter Seungjin Lee] Dongwon Industries announced on the 24th that its "Dongwon North Atlantic Bluefin Tuna Premium Set," launched for the first time in Korea to celebrate Chuseok, sold out within a day of the start of pre-orders. The "Dongwon North Atlantic Bluefin Tuna Premium Set" is a top-tier tuna sashimi gift set priced at 1 million KRW.

The wild North Atlantic bluefin tuna, which Dongwon Industries first successfully caught in Korea in 2016, is extremely rare, accounting for only 0.4% of all bluefin tuna caught worldwide. It is a premium tuna species sold at 1.5 times the price of the commonly consumed Mediterranean farmed bluefin tuna. It has a thick layer of fat and firm flesh, offering a chewier and richer taste compared to regular bluefin tuna.

Until now, Dongwon Industries has exported all the North Atlantic bluefin tuna it caught to Japan, where it has been sold at premium prices in local sashimi and sushi restaurants. This Chuseok, Dongwon Industries planned the "Dongwon North Atlantic Bluefin Tuna Premium Set" for domestic consumers, started pre-orders this month, and sold out all units within a day.

The "Dongwon North Atlantic Bluefin Tuna Premium Set" consists of a total weight of 2 kg, including the tuna belly, back meat, and inner meat. It is packed in a premium cypress wood box rich in natural antibacterial substances, which allows the sashimi to be aged refrigerated in the box itself for a softer texture. Fresh wasabi root and a wasabi grater are also included as gifts.

In addition, Dongwon Industries has prepared various tuna sashimi gift sets for Chuseok. The MSC-certified tuna sashimi gift set, first introduced domestically last Lunar New Year to protect marine ecosystems, will also be sold this Chuseok. MSC certification means the seafood was produced through sustainable fisheries complying with international regulations to protect marine ecosystems. Dongwon Industries was the first domestic seafood company to receive MSC catch certification.

The "Dongwon Tuna Sashimi Masterpiece Set" consists of premium tuna sashimi, including bluefin tuna belly and inner meat, while the "Dongwon Tuna Sashimi Sincerity Set" contains "Dongwon Tuna Ice Cubes," which are yellowfin tuna cut into bite-sized cubes. Additionally, they offer a carefully selected premium smoked salmon set, as well as fresh seafood sets including wild live abalone, dried yellow corvina, eel, and dried seafood directly sourced from Wando.

Dongwon Industries has strengthened its environmental protection efforts by using eco-friendly ice packs made from frozen water as cooling materials for gift set packaging. The eco-friendly ice packs are frozen 100% water contained in paper packs coated with biodegradable film. The paper packs are naturally decomposable, and the water can be refrozen and reused.

A Dongwon Industries official said, "Following last Lunar New Year, as visits to hometowns have become difficult due to the prolonged COVID-19 pandemic, more consumers are expressing their feelings through gifts. We hope consumers prepare elegant gifts with Dongwon tuna sashimi gift sets made of premium tuna sashimi."

This content was produced with the assistance of AI translation services.