Tous Les Jours Launches 'Magic Curry Bread'... Collaboration with 'Curry Couple' Kim Jae-woo and Jo Yu-ri

[Asia Economy Reporter Seungjin Lee] Tous Les Jours, a bakery operated by CJ Foodville, announced on the 24th that it will launch a new product using curry called 'Magic Curry Bread.'

This new product offers a unique experience through collaboration with comedian couple Kim Jae-woo and Jo Yu-ri, nicknamed the 'Curry Couple' for having eaten 2,000 bowls of homemade curry over eight years. The plan is to communicate with customers through distinctive content featuring the couple, who have 2.11 million followers on social media platforms, sharing their cheerful married life stories.

'Namaste Curry Naan' adds curry and cheese to the Indian-style bread 'naan.' 'Spicy Chicken Curry Croquette' is a croquette filled with spicy chicken curry and sprinkled with paprika powder. 'Cheese-filled Curry Bun' contains curry made with Jeju pork inside the bread and is topped with cheese to deliver a rich curry flavor. 'Curry-filled Egg Talk Toast' is a meal replacement product topped with a soft-boiled egg on bread.

To celebrate the product launch, the event 'Tell Your Wish to Tous Les Jours' will also be held. Customers who find the hidden magic curry lamp image on promotional materials placed in Tous Les Jours stores and upload a verification photo on SNS with the required hashtags (#TousLesJours #MagicCurryBread #TellYourWish) will be entered into a draw to win cash wish vouchers. The event period is from August 25 to September 12.

A CJ Foodville official said, “We have maximized the flavor and umami to allow everyone, regardless of age or gender, to enjoy the beloved national food curry in a new way,” adding, “We expect the various contents presented with the Curry Couple to provide customers with fun and pleasant experiences.”

This content was produced with the assistance of AI translation services.