Hyundai Motor Group Wins 17 Red Dot Awards, a Global Design Honor

‘Red Dot Award: Brand & Communication Design 2021’, 2 Grand Prix, 15 Winners

2021 Red Dot: Best of Best - Little Big Emotion

[Asia Economy Reporter Changhwan Lee] Hyundai Motor Group announced on the 24th that it has won 17 awards at the prestigious global design competition, the ‘Red Dot Award.’

Hyundai Motor Group received a total of 17 design awards, including 2 Best of the Best awards and 15 Red Dot awards, at the ‘2021 Red Dot Award: Brands & Communication Design’ organized by the Design Center of North Rhine-Westphalia in Germany.

The new technology campaign ‘Little Big e-Motion’ won the Best of the Best award in the ‘Film & Animation’ category, and Hyundai’s electric vehicle infotainment system ‘Jong-e’ received the Best of the Best award in the ‘Interface & User Experience Design’ category, each awarded to outstanding entries in their respective fields.

‘Little Big e-Motion’ is a project video featuring a kids’ mobility device equipped with emotion recognition vehicle control technology that enables interaction between the car and its passengers, helping children during their treatment process. Last month, it also won a silver award at the ‘2021 New York Festivals Advertising Awards,’ one of the world’s top three advertising festivals.

Hyundai Motor Group’s new technology campaign, which began four years ago, focuses on the valuable social application of technology for a harmonious world between technology and people. The campaign has received continuous acclaim, including a bronze award at the Cannes International Advertising Festival in 2017 for ‘Jajael Jajael School Bus’ and a silver award at Cannes and a bronze at the New York Festivals in 2019 for ‘Silent Taxi.’

2021 Red Dot: Best of Best - Hyundai Electric Vehicle Infotainment System 'Jong-e'

Hyundai’s electric vehicle infotainment system ‘Jong-e’ won the Best of the Best award in the UX category at the Red Dot Award, marking the first time Hyundai has received this honor, with the theme of the eco-friendly material ‘paper.’

The ‘Jong-e’ UX design, first applied in the ‘Ioniq 5,’ features a gradient color scheme of green and blue and incorporates parametric pixel elements used in the interior and exterior design of the Ioniq 5, which is praised for simultaneously embodying the eco-friendly image of electric vehicles and the brand identity.

In addition, Hyundai Motor Group was recognized for its global competitiveness in the brand & communication design field by winning 15 Red Dot awards in seven design categories, including Spatial Communication, Applications, Advertising, Online, and Digital Solutions.

A Hyundai Motor Group official said, “Our efforts to provide customers with unique and more special experiences in various ways have been recognized through this Red Dot Award win. We will continue to carry out diverse activities to communicate with our customers in the future.”

This content was produced with the assistance of AI translation services.