EasyFarm Selected as Lead Company for Gyeonggi-do 'Distribution VR·AR Service Demonstration Support'
Commercialization of AR Service Dedicated to Agricultural Products E-Commerce with Production Specialized Companies
[Asia Economy Reporter Kim Heeyoon] AgTech specialist company EasyFarm announced on the 23rd that it has been selected as the lead company for the 'Distribution Sector VRAR Service Demonstration Support Project' organized by Gyeonggi Province and the Gyeonggi Content Agency, and has signed an agreement.
EasyFarm has formed a consortium with Neulpureun Park, an agricultural corporation specializing in salad vegetable production, and plans to commercialize the 'Agricultural Products e-Commerce Dedicated AR Service.'
Within the consortium, EasyFarm will develop an AR-based step-by-step traceability information and detailed product information system for the agricultural products e-commerce platform, along with an AR viewer capable of displaying this information. Previously, EasyFarm has been operating MarketBly, a blockchain-based agricultural products e-commerce platform, as part of the BloSery project developed and managed by its Blockchain Business Division.
Based on its platform operation capabilities and AR research and development experience, EasyFarm will apply AR content and services to the businesses of MarketBly and Neulpureun Park after verification within MarketBly.
Jin Gyomoon, CEO of EasyFarm, stated, "By commercializing agricultural food distribution services applying AR, it will lay the foundation for the agricultural food distribution sector to advance into the Metaverse (virtual world)."
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EasyFarm's Blockchain Business Division plans to rebrand and relaunch MarketBly as 'SHOPBLY' next month. Through this, they intend not only to enhance existing services but also to actively participate in new businesses such as NFT, VR/AR/XR, and the Metaverse by collaborating with Recon Labs, a specialized AR commerce solutions company.
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