The 'Doomsday' for E-Cigarettes Approaches... US FDA Decision on Approval Imminent

[Image source=AP Yonhap News]

[Asia Economy Reporter Kim Suhwan] The fate of electronic cigarette companies could be decided by the U.S. Food and Drug Administration (FDA)'s decision, which is set to reach its deadline on the 9th of next month. Since the FDA's decision could influence other countries' government policies on e-cigarette sales, there is speculation that a major upheaval could occur in the global e-cigarette industry.

The Wall Street Journal (WSJ) reported on the 22nd (local time) that "this will be a decision that shakes the e-cigarette industry."

Acting FDA Director Janet Woodcock stated in June, "We are diligently reviewing the applications," and added, "We will use our authority to protect minors and optimize public health."

Previously, more than 500 e-cigarette companies submitted evaluation applications for their products last year in response to the FDA's requirements.

E-cigarette companies must provide scientific evidence proving that their products are less harmful than conventional cigarettes and make quitting smoking easier.

WSJ forecasted that e-cigarette companies must demonstrate alignment with public health interests, and some companies could be completely removed from the market through this review.

However, FDA officials explained that they would not be able to make decisions on all products by the deadline of the 9th of next month and would prioritize products with high market shares.

Currently, based on in-store sales volume, JUUL holds the number one market share in the U.S. e-cigarette market, followed by Reynolds America and NJOY.

WSJ added that the FDA is expected to introduce new detailed regulations on the promotion of e-cigarettes to reduce exposure among minors.

Earlier, JUUL faced a lawsuit from North Carolina for various promotional activities aimed at selling its e-cigarettes to minors and for false advertising regarding the nicotine content in its products. JUUL agreed to pay a settlement of $40 million (approximately 45.2 billion KRW) in June.

This content was produced with the assistance of AI translation services.