Sealy Bed Opens Lotte Department Store Dongtan Branch

Sealy Bed Lotte Department Store Dongtan Branch Store Image.
[Photo by Sealy Bed]

[Asia Economy Reporter Kim Jong-hwa] Sealy Bed, a global premium mattress brand with 140 years of tradition, announced on the 23rd that it has opened a new store at Lotte Department Store Dongtan, the largest in the Gyeonggi area, expanding opportunities for product experience.

Opened grandly on the 20th, Lotte Department Store Dongtan is a complex cultural space equipped with various attractions such as interior, living, food, and art, targeting nearby residents and 30-40s kids moms. It aims to be a 'Stayplex (Stay+Complex)' where people want to stay, combining an outdoor street shopping mall and a luxury department store, making it the largest scale in Gyeonggi.

Sealy Bed Lotte Department Store Dongtan focuses on delivering the brand's premium value by displaying and enhancing the experience of various products such as mattresses, frames, and nightstands. Customers can also directly experience accessories that go well together, such as hotel-style pillows and premium mattress covers. Additionally, through detailed consultation with sleep experts, customers can receive recommendations for customized mattresses suitable for their individual sleep habits and preferences.

The representative mattress available at Sealy Bed Lotte Department Store Dongtan is the 'Sealy No.140.' Sealy No.140 is a premium mattress new product newly launched by Sealy Bed this February, characterized by consolidating Sealy Bed's 140 years of sleep know-how to enhance support and durability.

The springs made of titanium alloy material, which underwent double heat treatment at high temperatures, provide firm yet soft support, creating a comfortable sleep environment like a hotel. The mattress fabric applies natural mint-derived antibacterial technology from Swiss antibacterial specialist company Sanitized, allowing fresh and pleasant use throughout all four seasons.

Along with the new store opening, Sealy Bed is conducting a Support campaign offering special benefits to a total of 140 people until the 30th of next month. By applying the Sealy Bed Instagram AR filter, taking a certification shot of visiting the store, and uploading it on personal SNS, participants can win a full set of mattress and frame through a draw. There is also an event where sharing the advertisement video released by Sealy Bed on the 20th on personal SNS will enter participants into a gift draw.

The promotion giving abundant gifts according to the purchase amount to customers who visit Sealy Bed Lotte Department Store Dongtan and purchase products will run until October 17. More detailed information can be found on the official Sealy Bed website.

This content was produced with the assistance of AI translation services.